Darco × Suleiman Farraj — Project Timeline

Project Timeline — Month by Month

MONTH 1Mar 5 – Apr 4, 2026$2,600

Phase A — Strategy & Planning

Authority Positioning & Personal Brand Strategy

Define market positioning and communication angle for Mr. Farraj
Identify target audience segments: investors, engineers, business owners, decision-makers
Prepare short professional profile and messaging framework
Develop positioning statement + 3 audience pillars (Business / IT / Investors)
Create messaging set: 5 key messages + wording rules
Prepare bio pack: IG bio + LinkedIn headline + 15/30/60s intro scripts

Budget

Phase B — Design

Visual Identity & Instagram Optimization

Optimize bio, highlights structure, and link-in-bio
Design visual templates for posts, reels covers, and stories
Build monthly publishing structure ready for execution
Instagram rebuild: highlights map + cover templates + 3 pinned posts plan
Create visual kit: fonts/colors + thumbnail/lower-third style + watermark

Budget

MONTH 2Apr 5 – May 4, 2026$2,200

Phase C — Development

Webinar Landing Page & Calendar Integration

Design and development of a dedicated landing page for webinar registration
Integration with a calendar or scheduling system allowing participants to select and register for a webinar session
Mobile-responsive design and cross-browser compatibility
Form validation and participant data capture
Domain name and hosting services will be provided and managed by the client — cost of domain registration and hosting infrastructure is not included in this offer

Budget

MONTH 3May 5 – Jun 4, 2026$1,200

Phase D — Video Production

Advertising Video Production (2 Videos × 15 Seconds)

Production of 2 advertising videos, each 15 seconds in duration
Script development and creative direction for both videos
Professional editing, color grading, and motion graphics
Final delivery in broadcast-ready formats suitable for digital platforms
Note: This deliverable is strictly limited to two (2) video productions only — 15 seconds each

Budget

MONTH 4Jun 5 – Jul 5, 2026$800

Phase E — Launch

Ads Campaign Setup, Testing & Launch

Meta Ads campaign targeting selected markets (Jordan, Palestine, Gulf)
Audience segmentation and ad copy preparation
Quality assurance, cross-device testing, and performance review
Campaign activation and go-live
Final delivery of complete launch package

Budget

Phase Schedule Overview

Month 1

Month 2

Month 3

Month 4

A. Strategy & Planning

$1,400

B. Design

$1,200

C. Development

$2,200

D. Video Production

$1,200

E. Launch

$800

Mar 5 – Apr 4

Apr 5 – May 4

May 5 – Jun 4

Jun 5 – Jul 5

Key Deliverables

Positioning Statement

3 audience pillars covering Business, IT, and Investor segments

Messaging Set

5 key messages with wording rules and brand guidelines

Bio Pack

IG bio + LinkedIn headline + 15/30/60s intro scripts

Instagram Rebuild

Highlights map + cover templates + 3 pinned posts plan

Visual Kit

Fonts/colors + thumbnail/lower-third style + watermark

Webinar Landing Page

Design and development of a dedicated landing page for webinar registration

Calendar Integration

Scheduling system allowing participants to select and register for a webinar session

Advertising Videos (×2)

Production of 2 advertising videos, each 15 seconds in duration — limited to two productions only

Ads Campaign Pack

6 creative angles + copy variations for Meta Ads campaign launch

Budget Breakdown

Domain & Hosting: Domain name and hosting services will be provided and managed by the client. The cost of domain registration and hosting infrastructure is not included in this offer.

#	Deliverable / Activity	Timeline	Cost (USD)
1	Authority Positioning & Personal Brand Strategy	Month 1 (Mar 5 – Apr 4)	$1,400
2	Visual Identity & Instagram Optimization	Month 1 (Mar 5 – Apr 4)	$1,200
3	Webinar Landing Page & Calendar Integration	Month 2 (Apr 5 – May 4)	$2,200
4	Advertising Video Production (2 × 15s)	Month 3 (May 5 – Jun 4)	$1,200
5	Ads Campaign Setup, Testing & Launch	Month 4 (Jun 5 – Jul 5)	$800
GRAND TOTAL			$0

Payment Milestones

Payment Per Phase

Alternatively on a monthly payment schedule

Payments are due at the beginning of each phase

Total Project Value

$6,800

Across 5 phases over 4 months

Mar 5, 2026 — Jul 5, 2026

Assumptions & Exclusions

Important Notes

!Advertising platform budget (Meta Ads spend) is paid directly by the client and is not included in the $6,800 total
!Domain name and hosting services will be provided and managed by the client — the cost of domain registration and hosting infrastructure is not included in this offer
!Video production is strictly limited to two (2) advertising videos of 15 seconds each; additional productions will be quoted separately
!Additional work outside this scope will be quoted separately upon written approval
!All prices are in USD and do not include VAT